McDonald's launched a limited World Menu Heist promotion in Canada. The test offered international menu items for a short period. Chatelaine and CANOE assessed the offerings and gave rankings. The company's stock remained stable even as a Mumbai outlet faced a licence suspension.
Coverage of the Canadian menu change was picked up by outlets such as Ad-hoc-news.de. The stock movement was highlighted in a recent Ad-hoc-news.de report. The promotion was tied to a larger worldwide experiment. The test wrapped up following a two week run. No other alterations were announced.