Coles Online suffered an outage after a technical mistake put alcohol on sale at nearly 80 percent off. A Reddit user spotted the bargain and shoppers scrambled for cases of drinks. The discount was nearly 80 percent off the regular price. The site went down as traffic spiked sharply. The incident took place before the company released its earnings update. It came after a weekly market value loss of A$965 million. The Guardian reported the crash and 7NEWS documented the buying spree. TechStock² highlighted the issue just before the upcoming report.