The CAQ party brought in online influencer Olivier Primeau to its campaign team on 23 August 2026. He will support candidate Christine Fréchette. TVA Nouvelles called the move unexpected. Radio-Canada confirmed the news. Station 98.5 Montréal called it a gamble. Political commentator Stéphane Bédard said the choice was surprising.

Primeau will show up at rallies and post online together with Fréchette. The party is trying to get online users to back them. Analysts say this could bring in younger voters. But it could upset longtime supporters. This shows a shift toward web audiences before the vote.